Atmel-IHR Alliance to Spur Automotive Electronics Novelty
Leading microcontroller and touch solutions provider Atmel Corporation (ATML) recently forged a strategic alliance with IHR GmbH, an independent manufacturer of innovative electronics products for the automobile industry, to spur innovation in Local Interconnect Network (LIN) systems. The collaboration is expected to benefit the overall automotive industry by developing cost-effective innovative products with improved integration and intuitive configuration capabilities.
Low-cost LIN systems are typically used throughout the automobile industry for comfort, power-train, sensor, and actuator applications. The business tie-up intends to leverage on IHR's LIN configuration tools and pioneering embedded solutions of Atmel to improve application integration, time-to-market and minimize licensing costs. This would further enable Atmel to provide a LIN-compliant evaluation environment to vehicle manufacturers to bring the best of automotive engineering faster to the market.
Atmel reportedly has the largest LIN product portfolio in the industry, including stand-alone transceivers, system basis chips (SBC.TO), MCU-based system-in-package (SiP) and application-specific (ASSPF) devices. The company’s broadest in-vehicle networking (IVN.TO) product portfolio and embedded MCUs (microcontrollers) deliver the power, performance and flexibility to support a wide range of automotive applications. The collaboration with IHR is expected to further augment its product development capabilities and strengthen its presence in the market.
Based in San Jose, CA, Atmel designs, develops, manufactures and sells integrated circuit (IC.V) products. These products include MCUs, advanced logic, mixed-signal, non-volatile memory and radio frequency (RF) components. Atmel produces non-volatile memory that stores information after power is turned off and combines this with MCUs, digital signal processors and other logic to meet the needs of its customers.
Atmel currently has a Zacks Rank #3 (Hold). Other stocks that look promising in the industry include Ambarella, Inc. (AMBA), Avago Technologies Limited (AVGO) and Rambus Inc. (RMBS), each carrying a Zacks Rank #1 (Strong Buy).
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