KUALA LUMPUR, June 14 (Bernama) -- For AXA’s second Corporate Responsibility
Week (CR Week), a global momentum will empower 163,000 employees to walk, run or
cycle in support of People Protection. Each kilometre will contribute 1 € to an
AXA Hearts in Action risk education project that each AXA entity can choose to
do with a local association.
The highlight of the CR Week was on Tuesday, June 12, when AXA Global Challenge
was organized for all AXA employees around the world to encourage all employees
to walk, run or bike to reduce carbon dioxide emissions and to maintain a
The global target is to walk, run or cycle a combined 40,000km (the
circumference of the earth). If AXA reaches the global target, AXA Group will
award CARE organization with €10,000.
In Asia over 3,000 employees would be participating in the AXA Global Challenge.
In Malaysia, 500 employees from both AXA AFFIN Life and AXA Affin General
Insurance have pledged to walk a minimum of five (5) kilometers. A total of
2,500 kilometers would be contributed to be part of the global target. In
addition, AXA AFFIN Life Insurance would match every Euro contributed by AXA
In 2011, both companies have embarked on various projects to promote risk
education to the public. AXA AFFIN LIFE Insurance has initiated the AXA AFFIN MY
Child Safety Programme since 2010 which focuses on crime prevention amongst
school children. The programme has reached out to more than 10,000 children and
continues to do so this year. On the other hand, AXA Affin General Insurance
conducted Financial Literacy program to over 90 children from Yayasan Sunbeams,
Rumah Titian Kaseh and Tara Bhavan Children’s Home, where they were taught the
value of money as well as developing good spending habits.
“We are truly proud to be part of this valuable cause. With our busy schedule in
meeting everyday work demands, we tend to take our health for granted and may
neglect it. What better way to bring everyone together to remind them the
importance of health and at the same time contributes to the less fortunate.
Apart from the AXA Global Challenge, we are also conducting activities such as
Blood Donation Drive, Health Talk and Charity Bazaar. These activities are in
line with the CR flagship theme of ‘Risk Research and Education’. Organized in
support of the National Blood Bank, the Blood Donation Drive, held on 14 – 16
June is open to all employees of AXA, as well as members of the public” said
Jahanath Muthusamy, Chief Executive Officer of AXA Affin General Insurance and
Loke Kah Meng, Chief Executive Officer of AXA AFFIN LIFE Insurance.
Alex Kimura, Chief Corporate Responsibility Officer for AXA Asia says “I am very
pleased with the engagement of all employees across AXA Asia. Over 3,000
employees signed up for the AXA Challenge to join their colleagues around the
world to raise funds for a worthy cause. Corporate Responsibility is integral to
our strategy in Asia as it is a key driver of employee engagement and trust,
which furthers our ambition in becoming the preferred company for employees and
winning the trust of customers, as CR is an increasingly significant driver of
About AXA’s Corporate Responsibility strategy
AXA's strategy is to place Corporate Responsibility both at the heart of its
business as well as its day to day interactions with its stakeholders. It is
through adopting responsible behaviour that the Group is able to most
effectively participate in social, environmental and economic progress. The
Group’s corporate responsibility policy flagship is on risk research and
education, and this commitment includes three key initiatives:
- Volunteer work, carried out through the AXA Hearts in Action international
solidarity organization for 20 years. In 2010, over 23,000 employees volunteered
in over 6,000 charity projects around the world.
- Scientific philanthropy, through the AXA Research Fund, which is endowed with
a five-year budget of €100 million.
- Risk prevention and education, in particular through the partnership with
CARE, an international humanitarian NGO.
For more information: http://www.axa.com/en/responsibility/strategy-commitments/
About AXA in Malaysia
AXA Affin General Insurance Berhad is one of the leading general insurance
companies in Malaysia, providing protection solutions to individuals and
businesses. We employ about 700 people in 21 offices all over Malaysia, and
services more than 300,000 customers through nearly 3000 agents. With over 130
years of experience in Malaysia, we have expertise in personal, business and
Incorporated in February 2006, AXA AFFIN Life Insurance Berhad (AXA AFFIN) is a
joint venture company between AFFIN Holdings Berhad and AXA Group, a worldwide
financial protection leader, which is headquartered in Paris. Leveraging on the
AXA Group’s strength as a financial protection expert and AFFIN Holdings’ local
knowledge and diversified network, AXA AFFIN is focused on helping individuals
manage risk and achieve their financial goals. AXA AFFIN will strive to build
close and lasting relationship with its customers, offering them care, support
and advice with the highest standard of professional ethics.
About AXA Asia
AXA Asia is committed to become a preferred company in financial protection and
wealth management. AXA Asia is part of the AXA Group, and has grown rapidly in
Asia with a presence in China, Hong Kong, Indonesia, India, Malaysia, the
Philippines, Singapore and Thailand. AXA Asia serves over 6.4 million customers
and employs over 7000 employees across the region at the end of 2011.
About the AXA Group
The AXA Group is a worldwide leader in insurance and asset management, with
163,000 employees serving 101 million clients in 57 countries. In 2011, IFRS
revenues amounted to Euro 86.1 billion and IFRS underlying earnings to Euro 3.9
billion. AXA had Euro 1,065 billion in assets under management as of December
The AXA ordinary share is listed on compartment A of Euronext Paris under the
ticker symbol CS (ISN FR 0000120628 – Bloomberg: CS FP – Reuters: AXAF.PA).
AXA’s American Depository Share is also quoted on the OTC QX platform under the
ticker symbol AXAHY.
The AXA Group is included in the main international SRI indexes, such as Dow
Jones Sustainability Index (DJSI) and FTSE4GOOD.
SOURCE: AXA Affin General Insurance Berhad
FOR MORE INFORMATION CONTACT:
AXA Affin General Insurance Berhad
Name : Nursuriyani Zainol Abidin
Vice President, Communications, Marketing and R&D
Tel : (603) 2170 8355
Email : email@example.com
Name : Tengku Azrawati Tengku Arshad
Corporate Communications Manager
Tel : (603) 2170 8425
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AXA AFFIN Life Insurance Berhad
Name : Juliet Wong
Head, Brand & Marketing
Tel : (603) 2117 6672
Email : email@example.com
Name : Kok Pui Kuan
Manager, Branding & Communications
Tel : (603) 2117 6670
Email : firstname.lastname@example.org