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TO BUSINESS, AND TECHNOLOGY EDITORS:
YuppTV Delivers First Turnkey OTT Live TV and VOD Service for 4
Screens
ORLANDO, Fla., March 21, 2011 /PRNewswire/ -- ShowStoppers CTIA --
Global Takeoff Inc., a leading global provider of converged digital
entertainment and advertising solutions, today announced the YuppTV
platform-as-a-service (PaaS) solution for content owners,
broadcasters, telecom and mobile operators. YuppTV is a converged
over-the-top (OTT) service that delivers live TV and video-on-demand
over four screens - TVs, PCs, smartphones and internet tablets. For
the first time, video content providers and operators have access to a
turnkey, internet-based solution for distributing and monetizing live
TV and on-demand video services - anywhere in the world.
"Today there is a lot of TV content that lacks wide cable distribution
- such as local news and sports events, which are limited to regional
areas and up-and-coming TV channels that either have little or
sporadic distribution," said Uday Reddy, founder and CEO of Global
Takeoff. "But content providers would like to expand the reach of
these programs by leveraging internet technologies. At the same time,
internet-savvy consumers are starting to expect the ability to have
any TV and video content delivered to any internet-enabled screen -
anywhere in the world. This trend has content providers and operators
scrambling to find new internet-based solutions to distribute and
monetize video globally. YuppTV offers a converged global video
experience for content providers, operators and consumers alike."
The YuppTV platform enables broadcasters, telecom and mobile operators
to deliver the same content over TVs, PCs, smartphones and other
internet-enabled devices, without investing in multiple technologies.
YuppTV is based on a unique turnkey platform-as-a-service model, which
removes the video distribution capital and monetization
responsibilities from content owners, content aggregators and
operators.
"YuppTV can open up new markets," explained Reddy. "Many local TV
stations want to extend the reach of their news, sports and
entertainment content beyond regional boundaries and keep their
audience informed and entertained while away from home. Telecom
operators can use YuppTV to deliver live TV in regional areas where
the copper 'last mile' is unable to deliver service. Movie producers
who would like to release films online to avoid piracy can also
benefit from distributing their content on YuppTV. YuppTV is a
low-risk, high-value solution for tapping into these emerging
markets."
The YuppTV PaaS is an end-to-end content delivery platform for
managing live and network-based video-on-demand services. The platform
includes the following capabilities:
-- Live TV and on-demand video delivery up to 1 billion
internet-enabled devices, including: desktop and laptop PCs (Windows,
Macintosh), internet set top boxes (Roku, Boxee), smartphones (iPhone,
Android, Blackberry, Symbian, Windows), internet-enabled tablets
(iPad/Android), gaming consoles through an application (XBOX, PS3,
Wii) , iPod/iPod Touch and ConnectedTV (Samsung)
-- Integrated billing and CRM system that produces instant content
monetization through advertising and subscriptions
-- Encoding transcoding, streaming and integration with
internet-enabled devices
-- Online daily reporting system producing customer profiles and
subscriber management reports
-- Adaptive bit-rate streaming adjusts to the bandwidth of the user,
providing a buffer free experience
-- DRM security and finger printing solution
-- Search Engine Optimization and Search Engine Marketing
-- Geo-blocking content tool
-- Highly scalable and reliable architecture that can support up to 1
million live streams simultaneously
About YuppTV.com
YuppTV.com launched in 2008 and quickly became one of the world's
leading portals for Indian programs with distribution rights to more
than 30 Indian TV channels. In 2010, YuppTV.com expanded the company's
internet TV service to smartphones and Connected TVs. The service
currently has one of the industry's highest content usage per
subscriber.
About Global Takeoff
Global Takeoff is a leading global provider of converged digital
entertainment and advertising solutions. The company's products
provide a combination of technologies that enable consumers the
convenience of a virtual home environment, companies with maximum
global reach and content providers with ideal platforms and services
to launch their content easily and economically. The company enables
live TV and video on-demand to millions of internet-enabled devices
across the globe. Founded in 2006, Global Takeoff is headquartered in
Atlanta, Georgia with offices in India. For more information, visit
www.globaltakeoff.com.
All trademarks and registered trademarks in this document are the
properties of their respective owners.
SOURCE Global Takeoff
-0- 03/21/2011
/CONTACT: Barbara Reichert, Reichert Communications, LLC, +1-415-248-0230 x7012, barbara@reichertcom.com
/Web Site: http://www.globaltakeoff.com / CO: Global Takeoff; YuppTV
ST: Florida
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