By Calvin Khong
"The Sparkle Project", Malaysia's first music video created with the Samsung Galaxy Note, made its official debut to members of the entertainment industry and fans of the Samsung Galaxy Note. The Sparkle music video was the result of a partnership between Yuna and Samsung Malaysia Electronics.
(From left) Eric Cruz, Executive Creative Director, Leo Burnett Kuala Lump;, Quek Shio Chuan, Director of “The …"The past three months was an amazing experience for us all. The idea behind 'The Sparkle Project' was basically to bring new perspectives to the music industry through the state-of-the-art technology built within the Samsung Galaxy Note. This in turn, brings new experiences to our customers and takes user experiences to a whole new level," says Vincent Chong, Head of Mobile Phone Division, Samsung Malaysia Electronics.
Yuna, who is currently based in the United States, is in town specifically for the debut and made an appearance at the premier to share more on her creative partnership with Samsung Malaysia for the Samsung Galaxy Note. As part of the official launch of the music video, she also performed her single 'Sparkle' at the event.
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Samsung customers and fans of Yuna took part in 'The Sparkle Project' by contributing visual suggestions and ideas for the music video via 'The Sparkle Project's' digital space at www.sparkleproject.my. Selected ideas and visuals were interpreted and featured in Yuna's 'Sparkle' music video.