Belkin unveils survey findings on the ownership, usage and purchasing behaviour of smartphone accessories amongst Malaysians. According to the survey, Malaysians are more practical when buying smartphone accessories with price and device compatibility as the main factor.
“As the maker of preferred People Inspired Products for both Apple and Samsung smartphones, Belkin places great importance on developing quality and innovative accessories inspired by the needs and desires of today’s discerning consumers. Insights gleaned from the survey are useful in helping us listen to our customers, an effort that is consistent with our belief in delivering products and solutions that perfectly meet our user’s practical needs and individual preferences,” says Phillip Trapaga, Country Manager of Belkin ASEAN.
Around 65-percent of respondents pick pricing and compatibility as the most important considerations when choosing smartphone accessories. This is above design (15-percent), durability (18-percent) and brand (3-percent). Whilst this was recognised as the dominant reason for Android users to spend more on accessories, iOS users differed distinctly by being almost equally compelled by official or limited edition accessories as well as better warranty packages.