CELCOM RECEIVES OVERWHELMING RESPONSE TO ITS IPHONE 6 & IPHONE 6 PLUS MIDNIGHT LAUNCH
SPONSORED AND POSTED BY Celcom
PETALING JAYA, 6 NOVEMBER 2014 — Celcom Axiata Berhad, the first and foremost mobile telecommunications provider in the country has unveiled iPhone 6 and iPhone 6 Plus, the biggest advancements in iPhone history, powered by Celcom Fastest Territory’s fastest and widest network, at the stroke of midnight on 6 November 2014.
Hundreds of excited customers braved the weekday traffic and the heavy downpour to form a long queue at Blue Cube @ Sunway Iconic, Sunway Pyramid to get their hands on the much-awaited smartphones.
A pleasant surprise awaited Max Liew Zi Yi, Sofrizanlee bin Hardwick, Najmi bin Mohd Fauzi, Mohd Azlan bin Adnan, Faizal bin Abdullah and Ng Wei Seng who were the first six Celcom customers in line during the countdown to the midnight launch to grab the much-hyped smartphones. It was a long wait for them who had been camping outside Blue Cube @ Sunway Iconic, Sunway Pyramid since 6.00pm on 4 November 2014. The six customers proved that patience is a virtue worth waiting on as Celcom rewarded them with the latest models for only RM6.
The iPhone 6 and iPhone 6 Plus are now available at Blue Cube and Celcom Xclusive stores nationwide and Celcom customers can purchase the iPhone 6 starting at RM418 after savings and rebates for the 16GB model and iPhone 6 Plus from RM768 after savings and rebates for the 16GB model on a 24-month service plan.
Zalman Aefendy Zainal Abidin, Chief Marketing Officer of Celcom Axiata Berhad was present at the countdown to the midnight launch. “Celcom is thrilled to bring the year’s most anticipated smartphones to Malaysia. Customers are becoming more discerning and are not only looking for the most advanced smartphone but also an unbeatable network that gives them the fastest connection speed to enjoy their new devices to the fullest, wherever and whenever they want to,” he said.
“With Celcom’s value for money packages and our lightning-fast 4G LTE network, customers will get the most out of these amazing new smartphones and enjoy a seamless and rewarding user experience,” Zalman added.
This year, Celcom held a trade-in programme for the first time ever, enabling customers who bring their old iPhones to enjoy further price-offs on their new iPhone 6 and iPhone 6 Plus purchase with Celcom. The promotion is only available at Blue Cube @ Sunway Iconic, Sunway Pyramid and ends on 9 November 2014.
Meanwhile, RM600 vouchers were given to lucky customers who had pre-registered their interest to purchase both models with Celcom prior to the midnight launch. Customers can redeem the vouchers at any Blue Cube nationwide until 9 November 2014.
Celcom also rewarded 30 lucky customers with a RM600 voucher each, who were randomly selected while lining up during the countdown. Besides that, Celcom First customers enjoyed “first advantages” during the countdown including having a dedicated Celcom promoter to stand in for them in the queue for 15 minutes. All customers got to experience special hospitality such as bench seats, light entertainment (movies and MTV channels, magazines) and complimentary tea and coffee while queuing.
Customers were also entertained with fun and interactive activities including games and live band and percussion performances while waiting for the countdown in a lively and energetic atmosphere. Note: 12 and 24-month contract required. Advance payment required.
iPhone 6 and iPhone 6 Plus feature stunning 4.7-inch and 5.5-inch Retina HD displays and are packed with innovative technologies in an all-new dramatically thin and seamless design that is still comfortable to hold and easy to use. Both models are better in every way and include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture for blazing fast performance and power efficiency; advanced iSight and FaceTime HD cameras; and ultrafast wireless technologies.
The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple’s QuickType keyboard and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.
For more information on Celcom, please visit: www.celcom.com.my. For more information on iPhone, please visit: www.apple.com/iphone.
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