Maverick, frog, opportunist, intellectual. Call him what you want, but there is something about Jeffrey Kitingan that has kept him in the political limelight.
He has survived - and some may argue that he was the reason - for numerous cases of political upheaval in Sabah, and even made it through some two years of detention under the Internal Security Act in the early 1990s on suspicion of plotting to pull the state out of Malaysia.
The Harvard graduate has been accused of orchestrating various coups, from the time he was in his elder brother Joseph Pairin Kitingan's Parti Bersatu Sabah to the tumultuous period he spent battling PBRS president Joseph Kurup for the party's presidency.
He was even made a PKR vice-president at the behest of de-facto leader Anwar Ibrahim prior to the March 2008 watershed elections, eventually leaving in 2009 and bringing along practically the party's entire KadazanDusun leadership base to eventually form a non-governmental organisation called the United Borneo Front (UBF).
Other parties that he has been with include the now-defunct Angkatan Keadilan Rakyat (Akar Bersatu), then led by Parliamentary speaker Pandikar Amin Mulia, and the United Pasokmomogun KadazanDusunMurut Organisation, or Upko, lead by Plantation Industries and Commodities Minister Bernard Dompok.
Today, he makes his latest foray into active politics by launching the Sabah chapter of the State Reform Party, or Sabah Star for short.
To local pundits, Jeffrey's sudden announcement that he will launch and helm the Sabah chapter of the Sarawak-registered party comes as no surprise based on his track record.
While he never said for certain that he harboured intentions of making a political comeback by the next general election, his work with UBF over most of the past year seemed to convince observers that he had no other plans but to do just that.
Those who followed him closely would say that he has been reasonably successful in spreading his Sabah for Sabahans and Borneo Agenda propaganda, to encourage locals to 'reclaim' their rights that have long been neglected by the West Malaysian administration.
Central to his theme is the 20-point agreement signed between Sabah and Malaya during the formation of Malaysia.
And by launching the ambitious United Borneo Alliance (UBA), Jeffrey effectively extended the reach of his propaganda to Sarawak and their similar 18-point agreement.
And this is where Sabah Star comes into the picture.
Due to Jeffrey's 'illustrious' political past in Sabah, it's not too much of a yarn to claim that he has spent pretty much all his political capital when it comes to finding a local political platform.
There has even been much talk about his alleged failed attempts at registering UBF as a political party.
But by expanding his propaganda scope into a political alliance between parties from Malaysia's two Bornean states, he automatically opens up a whole new range of opportunities.
Since Star is already registered as a political party in Sarawak, it's not nearly as difficult to simply open up a Sabah chapter and lay claim to the top position.
What this also does is give him the locus standi to dictate the UBA's direction, and basically where he will contest and how much resources should be set aside for him to win.
Two other parties seen to be aligned with the Alliance are independent outfit Sapp, which ditched the Barisan Nasional in 2009, and the recently revived Usno-Baru, which was at one time lead by former Chief Minister the late Mustapha Harun during its prime from the 1960s to 1970s.
Without a party of his own, Jeffrey would be hard pressed to set the terms of engagement with the two would-be partners.
Sabah Star solves that issue.
The million-ringgit question however would be - so what?
The ruling Barisan Nasional practically controls much of the state's politics and resources, making them the veritable Goliath while the enthusiastic, albeit fractured, Sabah Pakatan Rakyat could claim to be in the position of the biblical David.
Which basically leaves the UBA standing between a giant's club and a high-speed projectile.
Nevermind the how, there are still too many questions regarding the what of Jeffrey's UBA.
So he claims to be fighting for Sabahans' rights. He claims to fight for the state's autonomy. It's Sabah for Sabahans. Say he wins - what then?
Jeffrey has been described on more than one occasion as an enigma. A similar description is much less attractive if attached to a political agenda.
While it's nice for voters to have more than a few options to choose from, it would be so much better if those options at least make sense.