With only two months to go, Super Bowl fever is heating up and beer brand Bud Light has announced that it will be opening a hotel for the big game in New Orleans for football fans.
Bud Light, official beer sponsor of the NFL, announced this week that it was turning a 200-room hotel in downtown New Orleans into a hotspot for football fans. The Bud Light decoration will include lighting, furniture as well as items such as hand towels, pillows and shampoos.
The transformation will be ready Thursday, January 31 and will last until February 3, the date of Super Bowl XLVII.
Fans wanting to get involved in the action can enter a competition to win a trip for four to stay at the Bud Light hotel and attend Super Bowl XLVII. Other contests are being organized on the sponsor's website at http://www.budlighthotel.com/hotel/.
All the events at the hotel require an invitation. Tickets can be won through promotions that will be held in New Orleans throughout January.
It is not the first time the company has created a Bud Light venue for a Super Bowl event. In 2012, the brand transformed the Hampton Inn in Indianapolis for a week, and, in 2011, the Aloft Dallas was turned into a Bud Light Hotel for Super Bowl XLV, hosting a Texas-sized tent which transformed the hotel's parking lot into a concert and party venue.