After the release of its flagship Droid 3 Android smartphone, Motorola Mobility is now pushing a smartphone that caters to the opposite end of the market, the bright and budget-friendly XT316.
"With a fun, beautiful design and a great package of social media options, Motorola XT316 gives busy users the smartphone experience they crave at a price they can afford," said Fei Liu, senior vice president, Mass Market Consumer Products, Motorola Mobility.
"With the combination of the physical QWERTY keyboard, the touchscreen display and access to the entertaining apps and games, the Motorola XT316 outperforms other low cost mobile devices."
The BlackBerry-esque XT316 features a full QWERTY keyboard, a 2.8" QVGA touchscreen display, a 3MP camera, an FM radio with RDS support, WiFi, GPS and up to eight hours of talk time.
A study conducted by IDG and released on July 11 found that two out of three people worldwide use a smartphone for personal or business purposes.
With the arrival of low-cost smartphones such as the XT316, consumers no longer have to make the choice between a less capable feature phone or a restrictively expensive smartphone.
The XT316 is available now in China for 1,498 RMB (€165). A mid-July release is planned for Hong Kong, Taiwan, and Latin America (as the Motorola SPICE Key). The handset will arrive in Europe (as the Motorola FIRE) and the rest of Asia later this summer.
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