Cue excitement and grab the nearest man to spritz, because Calvin Klein have today announced an interactive digital campaign for the launch of its new men's fragrance ENCOUNTER. But this isn't any old fragrance launch, this all-singing-all-dancing beauty is accompanied by a “Dare to Encounter” online journey telling a story of ‘unresolved tension and desire' between uber hot actor Alexander Skarsgår and quite frankly equally hot Calvin Klein muse Lara Stone.
The experience will begin on the www.ENCOUNTERCalvinKlein.com website, where animated GIF’s like the ones here (no we don’t rally know what they are either), cleverly capture moments from the television advertising shoot and bring them to life in an unexpected way. Upon completing an exciting challenge, users can watch the ENCOUNTER Calvin Klein short film and then enter for a chance to win the grand prize of an ultimate ENCOUNTER getaway. Yikes.
The novel campaign is the brainchild of consulting creative director, Fabien Baron of Baron + Baron, and will be supported by a more conventional but equally sexy campaign across Facebook®, Twitter® and YouTube®, as well as print and television advertising. We love!
Now that you’ve checked out out all of those GIFs take a sneaky peak at the amazing video campaign below?
Encounter Calvin Klein launches nationwide today and is priced from £38.00
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