As part of a digital media marketing campaign organized by the Cape Town tourim office, four top international travel bloggers are currently recounting their travel experiences in Cape Town across various digital and social media platforms.
Capetonians have been asked to assist the four bloggers by sharing local tips with them via Twitter. The exchanges use the hashtag #LoveCapeTown. The campaign, which started on July 29, has attracted attention from locals wanting to share their tips with the bloggers, who have a combined following of more than 600,000 people. The bloggers, who have posted a series of questions to the Twitter audience have recieved more than 13 million impressions -- or potential views -- so far.
Capetonieans' recommendations for a typical dish include "Bo-Kaap, gatsby's, braai, pickled fish, Snoek pate, fish and chips, Ostrich fillet, biltong, smiley's and chicken feet, plus Malva Pudding, craft beers and wine."
When asked for hidden gems in the capital, locals suggested Vergelegen in Somerset West, Whiskey tasting at Bascule Bar, Chocolate making at Lindt in the Cape Quarter and picnics along Chapman's Peak."
About the bloggers
Keith Jenkins, based in Amsterdam, author of the blog http://velvetescape.com, left his banking career to become a fulltime traveler. He has more than 15,000 twitter followers @velvetescape.
Melvin Boecher, from Cologne, Germany, is the author of the blog http://traveldudes.org and has over 85,00 twitter followers @traveldudes. Her website offers travel tips and insider info.
Nellie Huang, originally from Singapore, the author of the blog http://wildjunket.com, has more than 21,000 Twitter followers @wildjunket.
Adventure traveler Matt Long from the US shares his moments with over 15,000 Twitter followers @landlopers and has a blog of the same name: ttp://Landlopers.com.
Social media, a successful way to attract tourists
Other tourism bureaus have organized social media campaigns to promote their countries and boost visitors. One example of this is the government-organized Inspired by Iceland, through which citizens invite tourists into their homes. The campaign, sponsored by President Olafur Ragnar Grimsson, was launched in October last year, and currently has over 6,000 followers in Twitter and more than 72,000 likes on Facebook.
Other successful social media campaigns organized by tourist offices include the Nothing like Australia campaign launched back in 2010. The site invites locals to upload images that showed their day to day experiences, which are then placed on a Google map. Around 64,442 experiences were uploaded in 2010 and 2011.