Disney's New Store in Florida Likely to Attract Shoppers
The Walt Disney Company (DIS) recently announced the opening of its latest outlet in Jacksonville, FL.
This new store at the city’s St. Johns Town Center mall, opened on Oct 11, offers an exclusive range of superior-quality Marvel, Disney and Star Wars products. The interior of the store includes a ceiling with classic Disney features, local landmarks and magical storytelling moments. The store is likely to attract traffic from all age groups as these storytelling elements will enable guests to meet their favorite Disney characters while presenting a memorable shopping experience.
Also, among other lucrative giveaways, the first 500 visitors to the store were entitled to a free gift on the opening day. Moreover, guests had the chance to meet and take photographs with Mickey Mouse and Minnie Mouse in Phase lll Plaza.
The new store also houses Marvel, Disney and Star Wars costumes and accessories specially designed for Halloween, which is less than a fortnight away. Additionally, this store and other stores in the country will present an array of products associated with Disney’s upcoming film, Big Hero 6. These products include apparel, action figures and electronic accessories, representing an all-new lineup of characters from the movie.
Apart from being available at the store, these products will be available online 24/7, easing shoppers’ experience.
Disney’s first animated production featuring Marvel characters, Big Hero 6, is a superhero-comedy movie, slated to release on Nov 7.
Disney closed the buyout of Marvel Entertainment Inc. in 2009, where it purchased the latter in a cash and stock deal for approximately $4.24 billion and thus, acquired its strong global brand and world-renowned library of more than 5,000 characters, including iconic characters such as Iron Man, Spider-Man, X-Men, The Incredible Hulk, The First Avenger: Captain America, Fantastic Four and Thor.
Disney is a leading diversified media and family entertainment enterprise with five business segments – media networks, parks and resorts, studio entertainment, interactive media and consumer products.
The company currently holds a Zacks Rank #2 (Buy). Other stocks worth considering in the consumer discretionary sector include Eros International Plc (EROS), with a Zacks Rank #1 (Strong Buy), while Care.com, Inc. (CRCM) and Cablevision Systems Corporation (CVC), each carry a Zacks Rank #2.
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