The Uruguay international was criticised heavily by Stoke City boss Tony Pulis following their goalless draw at Anfield, with the 54-year-old calling for a retrospective ban after an apparent act of simulation during the game.
|9/2||Newcastle are 9/2 with Bet365 to finish in the Premier League's top six
Pardew told the Magpies' official website: "Wonga have taken over the stadium naming rights and handed it back to us - and I include myself in that. It's St. James' Park again. Our fans must be as delighted as I am.
"Wonga like football, want to see their company involved in it and be useful to the club and I think that's good.
"A lot of sponsors just put their money in and walk away, just happy to have their name on you as an advertising board. But this company want more than that, they want to get involved and I think that's a good thing.
"It gives me extra funds for the first-team, puts St. James' Park back on as our stadium name, and helps develop the Academy.
"So for me, it is a no-lose situation - I am very pleased."
"It's important that the stability of the club is being looked at ... after the disappointment of Manchester United on Sunday, this is good news"
- Alan Pardew
The Tyneside club's new sponsorship deal comes soon after the 51-year-old and his senior coaching staff signed eight-year contracts with the club and Pardew believes that the increased stability provided by the two separate deals will afford the club a positive future.
He added: "It's important that the stability of the club is being looked at.
"We've sponsors for the next four years - it's the best deal we've ever made in terms of sponsorship - and that bodes well for going forward.
"After the disappointment of Manchester United on Sunday, this is some good news for us."