PETALING JAYA: The best life to lead is one that is balanced. The same goes for news coverage — where heavyweight issues like politics and the economy stand on even ground with their lifestyle and entertainment counterparts. And that is the essence of fz.com.
Malaysia’s newest online portal makes its official debut today with promises of a wide spectrum of offerings for both the younger and mature audience.
fz.com takes a thoughtful and incisive approach to reporting on issues of national and international importance. Yet it will also take walks on the lighter side of life where food, entertainment, sports and features are concerned.
But whichever end of the spectrum it traverses, fz.com is determined to uphold its mantra of fair and credible reporting.
“Credibility makes for sustainability and on this score, our editorial team is guided by the principles of fair and balanced reporting,” says fz.com editor-in-chief Yeap Boo Yam.
“We want to present both sides of the story to readers and let them be the judge. We are in this business for the long haul.”
fz.com’s vibrancy also lies in its focus on telling stories through images via its photo gallery and video clippings, generated by the portal’s own webcast team and strategic partners.
From Oct 18-21, fz.com will hit the road with various launch activities that include free tickets to Jennifer Lopez’s “Dance Again” World Tour concert. As a joint presenter of Lopez’s concert in Malaysia on Dec 2, the portal will be giving away these tickets via online contests and the fz.com fun mobile.
Keep your eyes peeled for the fun mobile, which will be making pit stops at universities and high-traffic areas around the Klang Valley to promote the website and distribute concert tickets and goodies worth more than RM150,000.
The pit stop locations include Help University, KDU University College, Sunway University, Taylor’s University, 1 Utama Shopping Centre, Paradigm Mall, Publika and Sunway Pyramid.
This article first appeared in The Edge Financial Daily, on Oct 18, 2012.