Google's next big thing: Auto insurance?

Google's (GOOGL) automotive ambitions may extend past self-driving cars and into insuring the cars the rest of us are still driving.

The technology giant is quietly working on an auto insurance price comparison and sales platform, the Wall Street Journal reported on Thursday.

Google already offers such services in the U.K. and has acquired licenses to do similar in the United States, the paper reported.

A Google spokeswoman declined to comment to the paper on the speculation.

The California Department of Insurance's licensing database shows an entity called Google Compare Auto Insurance Services Inc was licensed in August 2013. It has arrangements to transact property and/or casualty insurance for six different insurers, some entered into as recently as last month, according to the database.

For the full WSJ story click here.