Earlier, we reported that Jaguar Land Rover had their best ever sales year in the UK. As it turns out, 2012 was also a record breaking year for global sales performance with the company selling 357,773 vehicles, up 30% across 177 markets worldwide.
Market performance was especially strong from the UK, China and the US, with China becoming Jaguar Land Rover's largest market with sales up more than 70%. UK was the next best selling market (up 19%) with the US market up by 11%.
At Land Rover worldwide sales were up in 2012 by 36%. The brands top five markets were China, the UK, United States, Russia and Italy which accounted for 65% of sales alone. The biggest seller was the Range Rover Evoque of which 108,598 units were sold in its first full year of sales – more than any other previous Land Rover model. The Land Rover Discovery 4 (LR4) and Range Rover Sport recorded more modest sales, up 3% and 4% respectively, while deliveries of the all-new Range Rover have begun.
At Jaguar, sales were up 6% compared to 2011. The top five markets for the brand were the UK, United States, China, Germany and Russia which accounted for 71% of sales. The launch of the XF 2.2 Diesel, XF and XJ 3.0 litre powertrains and XF Sportbrake has helped the brand find new global popularity with the XF seeing sales up 15%.
The result of this is the creation of 800 new jobs at Solihull, UK to support future model programmes.
Jaguar Land Rover recently confirmed a ￡370 million investment programme for its Solihull site which includes the installation of a new aluminium body shop for the all-new Range Rover as well as upgrades to paint-applications technologies, trim assembly, warehousing and Jaguar Land Rover’s first customer handover centre.
In the last two years, Jaguar Land Rover has embarked on the most ambitious recruitment campaign in the company’s history, hiring 8,000 people. It now employs 25,000 people globally. Jaguar Land Rover has seen its build quality and sales improve by leaps and bounds since its acquisition by Tata Motors from Ford in 2008.