Japan's Ad Giant Dentsu to Open Singapore Digital Agency Tomorrow
The Japanese advertising agency Dentsu (TYO:4324), which is one of the world’s largest advertisers, is expanding its reach even further having just announced that it’ll open an office in Singapore tomorrow. The new digital agency in the country will be called Dentsu Mobius, and is being set up with SG$6.3 million (US$4.89 million) worth of backing from Tokyo HQ.
The Singapore office will be headed up by two managing directors: Angeli T. Beltran, who’s also the executive regional director at Dentsu Asia, and James Hawkins. They’ll oversee 30 employees at Dentsu Mobius. The new office is being described as a “specialist digital agency” that will be at the center of the company’s digital business in the region. That includes the likes of Dentsu’s Facebook ad sales deal, which was recently extended when Mark Zuckerberg dropped in to the Japanese capital.
Dentsu's corporate communications manager in Tokyo explained to Tech in Asia:
Interactive communication is one of Dentsu’s strengths, and the establishment of Dentsu Mobius will allow us to blaze new trails in the mobile advertising markets of Southeast Asia.
Singapore is the latest stop on Dentsu’s journey of overseas expansion. It already has 168 offices around the world in 28 countries. The company has also been enlisted by compatriot GREE in its bid to take its mobile gaming platform around the world.