SUBANG JAYA: Panasonic Malaysia Sdn Bhd is gearing up to captivate home-makers with a new lineup of trendy kitchen appliances.
The company unveiled its Cooking Magic series of microwave ovens, microcomputer rice cookers, pop-up roasters, coffee makers and sandwich makers yesterday, Panasonic Malaysia managing director Jeff Lee said RM3 million had been allocated for marketing these products and to ensure the company remains a leader in cooking appliances.
"We are aiming to achieve RM200 million in sales for these products by the end of the 2011 fiscal year in March next year, thus contributing 10 per cent to overall company sales," he said.
The items will be available next month.
The company manufactures 70 per cent of kitchen appliances at its factory in Shah Alam.
"Our products are sold at affordable prices," Lee said.
The new microwave ovens are 97 per cent energy-saving and feature 154 per cent level brightness. Two types — grill and straight — will hit the shelves at RM599 and RM499, respectively.
The compactly-designed advanced microcomputer rice cookers come in two capacities — 1.8 litre and 1.0 litre. They are priced at RM199 and RM169, respectively.
The toasters, coffee makers and sandwich makers cost RM99 each.
In conjunction with the Cooking Magic series, Panasonic is collaborating with Astro on a MasterChef MalaysiaTV programme which will see chefs using the products.
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