Much has been speculated ever since Dior's creative head John Galliano fell from grace due to an anti-Semitism scandal five months ago, and everyone from Azzedine Alaia to Givenchy's Riccardo Tisci has been named as a potential replacement in the process.
But when respected trade publication Women's Wear Daily adds water to the rumor mill, it is usually an entirely diffrent story in terms of credibility: Monday's paper reads that according to an anonymous source, Marc Jacobs is entering negotiations with the house this week.
In addition to designing his namesake collections, Jacobs has been the head designer at Dior's fellow LVMH brand Louis Vuitton since 1997 -- a spot that would be filled by Phoebe Philo, credited for reinventing Céline, another LVMH label, according to WWD.
Who ends up where after the designer shuffle will be decided by LVMH head Bernard Arnault, who in 2003 stated that: "Had I hired Marc Jacobs for Dior and John Galliano for Louis Vuitton, it would not have worked as well for both brands, even though both designers are geniuses of their own."
Dior will show its spring/summer collection during Paris fashion week in October.