PUTRAJAYA, May 9 (Bernama) - The Malaysian Communications and Multimedia
Commission (MCMC) has allocated RM40 million for 85 companies to develop the
local content industry in the country.
Deputy Minister of Information Communication and Culture, Datuk Joseph
Salang said MCMC allocated RM100 million to establish the Creative Industry
Development Fund (DPIK-MCMC) for a period of three years (2011-2013) involving
television, mobile and Internet content.
"It is part of initiatives to encourage involvement of Malaysians in the
content industry," he said at the first Malaysia Content For All Conference
(MCFA) here today.
The new digital cable TV operator, Asian Broadcasting Network (M) Sdn Bhd
(ABN) organized MCFA, aims to bring together the government, local content
developers and educational institutions to formulate content strategies that are
best for Malaysia.
Salang also urged the industry players to find ways to develop responsible
and sensitive contents.
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SALANG-LOCAL CONTENT 2 PUTRAJAYA
He said content has the ability to touch lives and compelling content has
the ability to influence, as such, in creating content, producers and developers
should be acutely aware of how their content may affect others.
"The regulatory framework in Malaysia encourages this. The Content Code,
which aspiring content developers should be aware of, provides for standards for
content dissemination. Content creation is one thing, content dissemination is
another.
"For your content to be disseminated, it must be in line with established
standards and regulations. Above all, adherence to this will ensure that your
content is responsible and sensitive," he said.
Meanwhile, Salang said the government encouraged investment in the industry
and support the concept of seed funding and grants to drive local content
development.
"National Film Development Corporation (Finas) is looking at ways to further
develop the industry," he said.
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Salang said the ministry would lend a helping hand to local talents who are
keen to develop innovative and creative content.
He also urged the industry players to work closely to build a network to
share their experiences, insight and knowledge in the field of content creation.
"We are at the policy stage and the actual implementation will rely on the
industry players... We are doing our best to nurture the industry together with
the industry players," he said.
Meanwhile, Salang said the ministry, MCMC, Finas and the Multimedia
Development Corporation (MdeC) had also undertaken to generate export revenue of
local content through promotions at global events.
"Thanks to such efforts, there is now a Malaysian presence at major global
trade events such as Television and Film Trade Market (MIPTV), MIPCOM, the Hong
Kong Film Mart and Asia Television Forum (ATF)," he said.
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