KUALA LUMPUR, June 8 (Bernama) -- Malaysian companies, which participated at
the Private Label Manufacturers Association''s (PLMA) 2011 World of Private Label
trade show in Amsterdam, the Netherlands, recorded sales of RM16.32 million.
Thirteen companies participated in the two-day show organised by the
Malaysia External Trade Development Corporation (Matrade) beginning May 22.
The event was the best platform for Malaysian companies to showcase their
exhibits to high profile international buyers who attended the show.
PLMA''s annual World of Private Label show is the world''s leading private
label event, Matrade said in a statement.
The show is Europe''s renowned retail trade fair where buyers and category
managers buy private label branded goods for supermarkets and department stores
from Europe and other countries, and contract with manufacturers and suppliers
from all over the world, both in the food and non-food categories.
PLMA is a good platform to further expand Malaysian products into the
European market, the promotion agency said.
Malaysian products showcased during the event included rubber gloves;
toiletries; personal care and household care products; plastic packaging and
house wares; contraceptives; pharmaceutical products; and adhesive tapes. Food
products included nutraceuticals products, natural food supplements, honey,
paste and sauces.
MAS MAS VMD