- Now that the playoffs are over for him, New York Knicks forward Carmelo Anthony talks about the New York spotlight, Jeremy Lin, and his new role as executive vice president of the sports drink brand, ... more Now that the playoffs are over for him, New York Knicks forward Carmelo Anthony talks about the New York spotlight, Jeremy Lin, and his new role as executive vice president of the sports drink brand, POWERCOCO. (May 24) less 
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