Tickets for Danish chef René Redzepi's pop-up restaurant Noma in London this summer sold out in 2.5 hours, dashing the epicurean hopes of more than 6,600 gourmands who were willing to pony up £195 for a meal.
According to restaurant trade publication Harden's in the UK, about 10,000 people had pre-registered for the chance to take part in "A Taste of Noma at Claridge,'s" a two-week event in which Redzepi will create a five-course menu that reflects the signature flavors and dishes from Noma using local, seasonal British ingredients.
The event is also taking place this summer to help mark the London Olympic games.
Recently, Noma was named the world's best restaurant for the third consecutive year by more than 800 gastronomy experts in London.
About 3,400 tickets were snatched up May 8. The pop-up version of Noma runs between July 28 to August 6. A five-course menu is priced at £195 (€240).
It's not the first time a master chef has been recruited by an iconic London establishment to open a temporary outpost of their Michelin-standard restaurant.
Last fall, Thomas Keller recreated his Napa Valley restaurant The French Laundry at Harrods for 10 days, flying in fixtures, fittings and his signature dinnerware to replicate the original experience in exacting detail.