GAME is opening a hotel suite in London to offer gamers "the ultimate gaming experience."
This week UK retailer GAME announced plans to launch Game Pad, a hotel suite for gamers looking for "uninterrupted gaming time."
The hotel room, located in the Staybridge Suites, will be equipped with three gaming areas for Xbox 360, Playstation and Wii.
The hotel suite, with views over the 2012 Olympic Village, will also be equipped with the perfect elements for a non-stop gaming night: pizza, snacks, beer, wine and soft drinks. The hotel room also has an ensuite kitchen and king-size bed.
Gamers, or those looking for the perfect present for gaming loved ones this Christmas, can book a night at the hotel throughout January 2013 for £199 ($321).
The GAME pad can be booked through Staybridge Suites.
Other hotels have used games as a way of catering to younger generations. The Madera Hotel in Hong Kong offers the GamExpert, a fully equipped game room with a 100″ 3D Projector Screen, XBOX 360 and Play Station 3 gaming consoles.