KUCHING, April 29 (Bernama) -- The Sarawak movie industry, especially the
Dayak Iban language movies, may still be at the infant stage but it will not
stop BFG Media and Entertaiment Production Sdn Bhd to test the global market by
promoting it latest Dayak Iban language action flick "Dunya Gangster" through
the internet soon.
Its managing director, Museh Amba said although the company was a newcomer
in the film industry, it was planning a publicity blitz through the internet
either via Facebook, Twitter, Ebay or the official website.
"Everywhere in the world, people talk about marketing their products via
online. I come to know a few African film production houses promoting their
culture-based films on the internet and it has sparked my interest ever since,
and I was thinking to myself how good it would be if Dayak films could have the
same exposure," he said in a statement here today.
"Online marketing holds a lot of potential for the distribution of feature
films. The timing is good for local Malaysian film distributors and producers to
benefit from the positive impact of internet marketing ," he said.
He said at the moment the company was identifying several Kuala Lumpur-based
internet social media providers with the intention of collaborating in promoting
the "Dunya Gangster" movie.
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DAYAK-INTERNET 2 (LAST) KUCHING
Meanwhile "Dunya Gangster" co-producer Benny Zachariah has appealled to
private television stations to give more recognition to Dayak language movies
and dramas.
"From the day one I started Dayak film industry in the state, I have always
dreamt that one day, ASTRO or TV3 will air any Dayak telemovies or dramas and I
hope that I will be the guy that can convince Media Prima Groups to buy my
films,"he said.
"It’s not the question of how much they can pay for the film, but the most
important is that BFG makes history by becoming the first Sarawak film
production house to supply Dayak films to a reputable TV stations like ASTRO or
TV3," said 37-year-old Benny.
He said the first Dayak Iban travel documentary "Jalai-Jalai 1Malaysia" will
be launched next month.
-- BERNAMA
RDY AO