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6 June – It has been reported that entertainment giant, SM Entertainment, will be holding their first interactive entertainment exhibition this summer.
As reported on Kpopstarz, SM Entertainment has teamed up with other global businesses to present the world's first interactive entertainment exhibition, known as S.M.Art Exhibition.
S.M.Art Exhibition is set to be launched on 10 August and will be held for ten days at COEX, Seoul. The exhibition is reported to be filled with up-to-date technologies, including a 3D stereoscopic theatre in which the visitors will be able to watch videos of SM Entertainment artistes in, life-size holograms of artistes' performing and a centre where people can experience the 360 degree camera that was used in the Wachowski brothers' "The Matrix".
With the aim of becoming an international cultural platform, an "S.M.Art Exhibition World Tour" has been planned for after the August exhibition. Its schedule will be announced in later updates.