Victoria Beckham plans to continue giving fashion show insights on her Twitter page.
The fashion designer used the social networking site a great deal during New York Fashion Week earlier this year and was pleased with how that went down with fans.
She has been astounded by how many followers she now has and thinks the 3.3 million people who sees her tweets are getting a real insight into her business and her personality.
“It’s to build an engaged audience through both personal and brand messaging. I used Twitter a lot during last season and particularly during New York Fashion Week. It gave me the opportunity to share the experience of the show with everyone following me. That’s something I plan to continue,” she told WWD.
“It’s been a really interesting experience. I would imagine some of the growth can be linked to the fact that I try to give some personal insights to my followers as well as keeping them abreast of the business. I also think that my fans and customers really get to know me and my sense of humour through my tweets. I think people see the real me.”
Earlier this week, Victoria launched her company’s Facebook page. She is excited about the new opportunities that will open up.
Although the medium is also a social network, the 38-year-old plans to use it differently to Twitter. It will contain more industry-led news about her fashion empire.
“Through both Twitter and Facebook I’m looking to provide a sneak peek at the world of the Victoria Beckham brand with a global reach. You can expect to see exclusive photos, video and behind-the-scenes content,” she explained. “Also celebrity images, archive material relating to past collections and all up to the minute news — anything relevant pertaining to the brand and each of its categories. It’s also really important to me that the page is visually strong and I have spent a lot of time working on that aspect within the Facebook structure.”
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