Markets Aim for 5th Week of Gains; P&G Shake-up; $1 Billion App Battle
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Netflix, HBO Aim for Niche, Die-Hard Fanbases
Bloomberg VideosMay 24 (Bloomberg) -- Bloomberg's Scarlet Fu looks at Netflix and HBO's strategy of going after programming that attracts a smaller, but more dedicated fanbase with Netflix reviving "Arrested Development" and HBO premiering the Liberace biopic "Behind The Candelabra" this weekend. She speaks on Bloomberg Television's "Bloomberg Surveillance."