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Winona Ryder sleek in NY for Rag & Bone

New York-based fashion brand Rag & Bone has unveiled two new Fall/Winter 2014 campaigns, one for men and one for women, and both are fronted by top Hollywood talent: Winona Ryder and Michael Pitt.

The two stars were photographed in Coney Island for the brand, shot separately by Glen Luchford. It's Pitt's second go with the brand, after fronting the previous Fall/Winter 2013 campaign alongside French actress Léa Seydoux.

Winona is the big surprise, appearing for Rag & Bone for the first time, and in her first fashion campaign since 2003 when she was shot for the Marc Jacobs Spring/Summer 2003 adverts by Juergen Teller.

"To us, Winona Ryder is a bona fide icon," said managing partner Marcus Wainwright. "One of the things that makes her so cool is that although she has this incredible career, she isn't interested in being a movie star. For her, it's all about the craft. She also has this beautiful timeless quality."

Art direction on both shoots was taken care of by Peter Miles with hair by Duffy and make-up/grooming by Gucci Westman. Luchford has recently photographed campaigns for Costume National and Tod's and captured Amanda Seyfried for Givenchy's 'Very Irrésistible L'Eau en rose' fragrance ads.