YoonA and Lee Min-ho increase Eider sales to 200%

By Syahida Kamarudin | From Cinema Online Exclusively for Yahoo! Newsroom – Thu, Aug 2, 2012

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2 Aug - SNSD YoonA and "City Hunter" actor Lee Min-ho seemed to have made their clients very happy with their individual brand power.

Allkpop website reported that Eider, the French premium outdoor brand that recently hired YoonA and Lee Min-ho as their models reported that the sales of their product increased 200% since the two Hallyu stars joined the team.

The stated that, "The product that YoonA wore in the commercial and advertisements were sold out completely and 93% of the production stock for a jacket advertised in February were all sold by the 40th day."

They added, "YoonA and Lee Min-ho are also popular to people in the 40 to 50 age range. Therefore, we were able to effectively advertise to different age range groups."

Both stars were reported to have extended their contract with the brand and are currently shooting for next season's promo.

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