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Zillow Reportedly Trying To Acquire Trulia

Spencer Rascoff Zillow
Spencer Rascoff Zillow

Courtesy of Zillow

Real estate site Zillow is looking into acquiring rival Trulia, reports Bloomberg’s Alex Sherman and Jeffrey McCracken.

“Zillow could value Trulia at as much as $2 billion in a purchase, and an agreement may be announced as soon as next week,” they reported citing anonymous sources.

Trulia, which had a market cap of roughly $1.5 billion before Bloomberg’s report crossed, surged 30%.

Zillow, which has a market cap of just over $5 billion, is up 10%.

More to come…

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