Of Beetles and Chili Sauce
Lingham celebrates its 100 years brand recognition through a convoy that travels nationwide
Known as the world’s finest multi-use type of condiment, Lingham has launched their brand awareness campaign with a range of shiny, new Volkswagen Beetle’s. The campaign is to gain recognition and awareness of the brand image through the spectacles of the public eye.
There were seven new Volkswagen Beetle’s unveiled during the launch. Along with that, the yellow-coloured Beetle's will be a part of the 24 cars that Lingham will deploy around the Peninsula to spread its brand awareness this year.
Yeoh Jin Beng, Managing Director of Lingham & Sons (M) Sdn Bhd said, “The convoy will further strengthen our brand that has been around for over 100 years. Lingham’s is well known worldwide and it is a great way to let Malaysians know that we plan to be around for much longer by engaging them through our convoy. All of the cars are painted in Lingham’s trademark colour, bright yellow together with our logo”.
The aim of this awareness campaign is to draw attention of the younger generations. By portraying the brand’s most unique range of quality chilli sauces, Lingham is a well-established homegrown brand that is familiar to most. Currently, Lingham exports its products to 20 countries worldwide, thanks to its strong customer base.
