LG Electronics announced today that it will begin accepting pre-orders for its eagerly-awaited 55-inch class OLED TV (Model 55EM9700) in South Korea this month with deliveries scheduled to begin next month. Other markets where the TV will be available will be announced eventually.
“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of Home Entertainment,” says Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”
At only 4mm thick and weighing less than 10kg, LG’s OLED TVs produce astoundingly vivid and realistic pictures thanks to the WRGB technology. LG’s unique Four-Color Pixel system features a white sub-pixel, which works in conjunction with the conventional red, blue, green setup to create the perfect colour output. LG’s exclusive Color Refiner delivers even greater tonal enhancement, resulting in images that are more vibrant and natural than anything seen before. The 55-inch OLED TV also offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.