Pushing Local Apps To Global Map

Gary Chan, Head of Marketing, Pan Asia, Nokia (H.K.) Limited; Ng Wan Peng, Chief Operating Officer, MDeC; and Ir. Wan Murdani Mohamad, Director of Digital Enablement Division, MDeC posing at the launch of Nokia Lumia 620 event.

Nokia and Multimedia Development Corporation (MDeC), via its MSC Malaysia Integrated Content Development (ICON) programme, announces a partnership to foster the development of local mobile app content on the new Windows Phone 8.

“We are excited to partner with a brand like Nokia. Working closely with such a key industry partners will equip local mobile app developers with the right technical skills while also giving them market exposure and device integration capabilities throighout the app development lifecycle. The ICON programme also explores new business opportunities for local developers to monetise their mobile apps to the international market via a global medium such as the Windows Phone Marketplace” says Ng Wan Peng, COO of MDeC.

This joint collaboration will offer customised training and community support to up to 100 ICON developers to help them learn about WP8 platform. Additionally, Nokia will offer its Nokia Premium Developer Program to provide developers with the right tools and services. Furthermore, Nokia will be introducing new monetisation and analytics capabilities such as in-app purchasing and more.

In order to give local apps an added global exposure, a dedicated section called App Highlights will be created for all Nokia Lumia devices in the Windows Phone Marketplace.

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