Silent Night, Silent Launch

The question lingers on everyone’s mind: Why the silent launch?

We all know the iPhone 5 will be out in Malaysia on 14 December 2012. There had been press releases and even the local telcos are busy preparing their packages for it. Being Apple's first 4in smartphone, the enthusiasts are definitely waiting to get their hands on it.

And then, unlike the Apple that loves tonnes of marketing buzz, they somewhat discreetly launched the iPad Mini and iPad 4 on 7 December making these devices available for kids who are on the "being good" list. Just in time for the holiday season! If you browse through Apple's online store, you will be able to get the full details on the products and their updated specs.

The 7.9in Retina-less display tablet is definitely Apple's attempt to enter the smaller tablet market. However, launching it silently seems to be the question here. It is something even Scooby Doo and his gang can't solve.

Additionally, with a lifespan of less than a year, Apple had also announced that they are discontinuing its third generation iPad and, instead instantly launched the device's fourth generation, called the new iPad with Retina Display, together with iPad mini. The latest tablet is equipped with an all new A6X chip and the Lightning connector. Again, the same question arises: why a silent launch and the sudden arrival of iPad 4? And why such a confusing and convoluted product name!?

Speculations abound, we believe it is Apple's attempt to unify all of their latest products with the same features. Instead of equipping different features on its devices (one with Lightning connector, the other without), the guys from Apple want to avoid an inconsistent relationship within its families. Remember, Apple is all about creating similar characteristics.

Now onto the prices of its latest tablets:

iPad mini:

  • 16GB WiFi — RM999
  • 32GB WiFi — RM1,299
  • 64GB WiFi — RM1,599
  • 16GB WiFi + Cellular — RM1,399
  • 32GB WiFi + Cellular — RM1,699
  • 64GB WiFi + Cellular — RM1,999

iPad with Retina Display (iPad 4):

  • 16GB WiFi — RM1,499
  • 32GB WiFi — RM1,799
  • 64GB WiFi — RM2,099
  • 16GB WiFi + Cellular — RM1,899
  • 32GB WiFi + Cellular — RM2,199
  • 64GB WiFi + Cellular — RM2,499

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