KUALA LUMPUR, Nov 25 (Bernama) -- Malaysian businessmen interested to tap
the massive investment opportunities existing in Indonesia should partner
locals to undertake marketing and promotion as this would ensure their success,
says marketing expert Hermawan Kartajaya.
Hermawan, who is also chief executive officer for Markplus Inc, an
integrated marketing solutions company, said domestic consumption and
investments were the two main drivers of the Indonesian economy.
Speaking on "The Indonesia Business Environment" at a half-day seminar here
today themed, "Indonesia Business Update: Identifying Opportunities in the
Indonesian Market", he said marketing by the locals would be easier as they
would be addressing a single community.
"An Indonesian business counterpart will understand the business culture and
people better than a Malaysian businessman who would probably spend more time
and money on how to capture the local market and undertake sourcing in
Indonesia," he said.
Indonesia is moving towards emerging among the top ten advanced economies
in the world by 2025, with an expected per capita income of between US$14,250
and US$15,500 and a total Gross Domestic Product of between US$4 trillion and
This economic growth is expected to coincide with the decrease in the
inflation rate from 6.5 per cent, between 2011 and 2014, to 3.0 per cent in
The seminar was attended by about 100 potential investors comprising
top-level management representing leading Malaysian companies.