BUSINESSMEN SHOULD PARTNER LOCALS TO DO BUSINESS IN INDONESIA, SAYS MARKETING EXPERT

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KUALA LUMPUR, Nov 25 (Bernama) -- Malaysian businessmen interested to tap

the massive investment opportunities existing in Indonesia should partner

locals to undertake marketing and promotion as this would ensure their success,

says marketing expert Hermawan Kartajaya.

Hermawan, who is also chief executive officer for Markplus Inc, an

integrated marketing solutions company, said domestic consumption and

investments were the two main drivers of the Indonesian economy.

Speaking on "The Indonesia Business Environment" at a half-day seminar here

today themed, "Indonesia Business Update: Identifying Opportunities in the

Indonesian Market", he said marketing by the locals would be easier as they

would be addressing a single community.

"An Indonesian business counterpart will understand the business culture and

people better than a Malaysian businessman who would probably spend more time

and money on how to capture the local market and undertake sourcing in

Indonesia," he said.

Indonesia is moving towards emerging among the top ten advanced economies

in the world by 2025, with an expected per capita income of between US$14,250

and US$15,500 and a total Gross Domestic Product of between US$4 trillion and

US$4.5 trillion.

This economic growth is expected to coincide with the decrease in the

inflation rate from 6.5 per cent, between 2011 and 2014, to 3.0 per cent in

2025.

The seminar was attended by about 100 potential investors comprising

top-level management representing leading Malaysian companies.

-- BERNAMA

PFBP VMD

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