First Kia, how Hyundai.

Peter Schreyer's influence extends from Kia into Hyundai with the announcement from Hyundai Motor Company and Kia Motors Corp that he has been appointed President of the Hyundai and Kia design centres.

The move in order to streamline resources, create synergy between the two brands and strengthen competitiveness.

Both Hyundai and Kia have come a long way in terms of design, under their own unique design philosophies, ‘Fluidic Sculpture’ and ‘The simplicity of the straight line’, respectively.

Hyundai Motor introduced its new design philosophy ‘Fluidic Sculpture’ in 2009 and applied it to its entire lineup, starting from the new-generation Sonata that year. In addition to increased production capabilities worldwide, the new designs contributed to significant sales growth in the global market.

Kia also created its own design-DNA called ‘The simplicity of the straight line’, led by  Schreyer in 2006, and applied it to its entire lineup. Kia’s design management has proven successful, winning awards such as the red dot design award and iF design award.

Schreyer will lead the long-term design vision and strategy for Hyundai and Kia, based on the Group’s vision. In particular, by overseeing the Group’s design resources, he will further cement the two brands’ differentiation strategies according to each company’s brand direction.

Peter Schreyer had been head of Audi and Volkswagen design before joining Kia in 2006 as Chief Design Officer. His appointment to President of Kia Motors Corp in December last year was a historical moment in the company's history as he is the first non-Korean to hold the position. We ran the story here:;_ylt=Av7qze0VLZeqOgKmLf5O11Sfn8h_;_ylu=X3oDMTQ2ZzM0dXAzBG1pdANMYXRlc3ROZXdzIExpc3RpbmcEcGtnAzg0ZGQxZjQ2LTlhN2UtMzRlYS05MTIzLTBjOWUwNTcyODE3NQRwb3MDNDQEc2VjA01lZGlhU3RvcnlMaXN0VGVtcAR2ZXIDNjNhNDc4ZjAtNTJmMy0xMWUyLWJlZmUtYmE2MmE4ZDNlYmI0;_ylg=X3oDMTFlbTRtdDE5BGludGwDbXkEbGFuZwNlbi1teQRwc3RhaWQDBHBzdGNhdAMEcHQDc2VjdGlvbnM-;_ylv=3

Comments on Yahoo pages are subject to our link to Comments Guidelines. You are responsible for any content that you post. Yahoo is not responsible or liable in any way for comments posted by its users. Yahoo does not in any way endorse or support comments made by its users.

  • MH370 passenger’s partner tells of strange email from sacked Fox officer The Malaysian Insider
    MH370 passenger’s partner tells of strange email from sacked Fox officer

    The partner of an American passenger aboard the missing Malaysia Airlines flight MH370 has spoken about how a Fox executive who was recently sacked by the news station had contacted her offering to raise funds on her behalf. Sarah Bajc, whose partner Philip Wood is among the 239 people on board the missing plane, told the Sydney Morning Herald... …

  • My last moments with Pa: Ramkarpal Singh The Malaysian Insider
    My last moments with Pa: Ramkarpal Singh

    A week after the tragic crash that took the lives of veteran lawyer and politician Karpal Singh and his personal aide, Michael Cornelius, his son Ramkarpal recounts the final hours with his father that fateful day. This is his story, as told to V. Anbalagan, assistant news editor. “My parents (Karpal and Gurmit) had gone to Pantai Hospital... …

  • In Disney's shadow, homeless families struggle Associated Press
    In Disney's shadow, homeless families struggle

    KISSIMMEE, Fla. (AP) — When they moved from Georgia to the theme park playground of central Florida four years ago, Anthony and Candice Johnson found work at a barbecue restaurant and a 7-Eleven. Their combined salaries nevertheless fell short of what they needed to rent an apartment, so the couple and their two children have instead been hopping among cheap motel rooms along U.S. 192. …