INISIATIF myNEF DAN PUsh SASAR BANTU PERNIAGAAN 3,000 USAHAWAN TEKNOLOGI BUMIPUTERA

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KUALA LUMPUR, 14 Feb (Bernama) -- Yayasan Usahawan Baharu (myNEF), satu

organisasi bukan berasaskan keuntungan yang ditubuhkan oleh peserta industri ICT

dan kreatif menyasarkan untuk membangunkan dan membantu sekurang-kurangnya 3,000

usahawan teknologi Bumiputera sepanjang tiga tahun akan datang.

Diberi kepercayaan oleh kerajaan untuk membantu usahawan teknologi

bumiputera, myNEF ditubuhkan untuk membantu dan melatih usahawan untuk

membangunkan perniagaan dan meningkatkan perolehan mereka.

Pengerusinya, Ashran Ghazi berkata untuk mencapai sasaran ini, myNEF, di

bawah inisiatif PuSH (Pemangkin Usahawan), telah menyediakan tiga program utama

-- Jaringan Pengedaran Kebangsaan myNEF, Jaringan Kandungan Kreatif dan Program

Perkongsian Global.

"Objektif utama kami adalah untuk membantu perniagaan usahawan teknologi

Bumiputera mengekalkan perniagaan mereka.

"Untuk menjayakan usaha ini, kami menggunakan program yang telah disediakan

oleh kerajaan untuk membantu mereka. Peranan kami hanyalah untuk menghubungkan

mereka kepada platform yang sesuai," kata Ashran kepada satu sidang media di

sini hari ini.

Ashran berkata satu kajian oleh myNEF pada 2010 mendapati 45 peratus

daripada 485 syarikat yang berdaftar dengannya mendapat perolehan kurang

RM200,000 setiap tahun, dengan hanya 29 peratus mempunyai akses kepada pasaran

antarabangsa dan kebanyakan daripada syarikat adalah dalam segmen perkhidmatan

IT dan pasaran kreatif.

Dalam menangani keperluan syarikat perisian mendapat jualan dan capaian

tempatan yang lebih baik, myNEF mencipta jaringan edaran kebangsaan untuk

membantu pengedaran produk ahli-ahlinya.

Setakat ini, lebih 40 syarikat dengan 120 produk telah mendaftar dengan

myNEF.

Menjelang akhir tahun, myNEF menyasarkan untuk meningkatkan perolehan

syarikat perisian sehingga 40 peratus sementara syarikat perkhidmatan IT

dijangka menambah perolehan mereka sebanyak 20 peratus, katanya.

Turut diberi perhatian ialah program Pemasaran Kandungan Kreatif, direka

khas untuk syarikat-syarikat kandungan kreatif dengan produk yang hebat tetapi

gagal memaksimumkan potensi mereka di pasaran global.

Untuk itu, myNEF mengambil peranan sebagai pembangun dan pengedar bagi pihak

syarikat-syarikat ini, dan ia kini sedang memuktamadkan satu urus niaga dengan

sebuah syarikat penyiar antarabangsa sebagai pemangkin lebih banyak peluang

untuk syarikat-syarikat kandungan kreatif.

Sementara itu, program Perkongsian Global akan membantu memasarkan produk

ICT ke pasaran serantau dengan tumpuan kepada Indonesia, Vietnam, Thailand,

Myanmar, Kemboja dan Filipina.

"Kami menyasarkan untuk membangunkan 30 syarikat menjelang hujung tahun

dengan 18 perjanjian perkongsian," katanya.

Ashran berkata myNEF akan menganjurkan satu siri jerayawara ''Karnival ICT

dan Kreatif (KiCK)'' untuk memberi pendedahan kepada syarikat-syarikat ICT

tentang program-programnya.

Karnival KIcK pertama akan diadakan di Fame Hotel di Seremban pada 17 Feb

ini.

-- BERNAMA

SOR WGM NHZ

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