KIRA-KIRA 50 USAHAWAN WANITA PASARKAN PRODUK DALAM TALIAN MELALUI BENGKEL WIEF

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SURABAYA, 13 April (Bernama) -- Kira-kira 50 usahawan wanita terpilih dari

pelbagai industri di Jawa Timur kini bersedia memasarkan produk mereka menerusi

laman web mereka sendiri.

Mereka kini boleh mencipta wadah pemasaran mereka sendiri setelah mengambil

bahagian dalam Bengkel Pemasaran Dalam Talian Forum Ekonomi Islam Dunia Serantau

Kedua (WIFE) yang diadakan di sini selama lima hari mulai 8 April, 2013.

Ia dianjurkan oleh Jaringan Peniaga Wanita WIEF (WBN).

Bengkel ini disasarkan untuk memperkasakan peniaga wanita dengan pengetahuan

penggunaan pemasaran Internet serta untuk menghubungkan perniagaan mereka kepada

dunia menerusi media sosial.

Pereka aksesori wanita seperti rantai dan kerongsang, Riski Hapsari, berkata

beliau yakin permintaan bagi produk rekaannya akan bertambah melalui pemasaran

secara atas talian ini.

Riski memilih nama panggilannya ''Kikie'' sebagai jenama bagi produk rekaannya

yang tidak dinafikan sangat halus buatannya tetapi dijual harga rendah di antara

RM5 dan RM35.

"Tidak dinafikan ada pembeli yang menjadi orang tengah mengambil untung

berlipat kali ganda atas usaha rekaan saya. Dengan adanya laman web sendiri,

saya

akan dapat berurusan secara terus dengan pembeli," katanya kepada Bernama.

Modul bengkel WIEF menumpukan kepada empat bidang utama iaitu kehadiran web

dan pembangunan laman sesawang; teknik pemasaran dan enjin carian; alat

pemasaran dan strategi media sosial dan alat pemantauan dalam talian.

WBN telah dianjurkan buat pertama kalinya di Kuala Lumpur pada Februari 2012

dan selepas itu di Nairobi, Kenya pada Oktober 2012.

Sementara itu, pengeluar minyak haruman Tri Purwijiningrum berkata

laman sesawangnya yang menggunakan nama ‘essentialoilpure’ diharap mampu memberi

penerangan tentang kebaikan produknya dengan lebih jelas.

"Cabaran untuk mendapatkan bekalan bunga dan proses menghasilkan minyak

haruman juga dapat diceritakan. Anda jangan tidak percaya apabila hanya 1

mililiter minyak haruman dihasilkan dengan 1 tan bunga," katanya.

Syarikatnya mengeluarkan haruman yang diekstrak antaranya dari bunga

Melati, Mawar, Kemboja dan Sundal Malam yang kemudiannya dipasarkan di sekitar

Surabaya, Bali dan Jakarta.

Majlis penutup bengkel itu telah diadakan pada Jumaat oleh Pengerusi Yayasan

WIEF, Tun Musa Hitam.

Bagi Endah Rimbawati, pengeluar ‘Tahu Sihat Nigarin’ pula, selain memasarkan

produknya, beliau akan menggunakan laman web baharunya untuk mendidik pengguna

tentang kebaikan tauhu keluarannya yang tidak menggunakan asam cuka sebaliknya

menggunakan Nigarin.

"Sukar untuk saya kerana setiap kali terpaksa mengulangi penerangan kepada

bakal pembeli tentang Nigarin itu sendiri. Nigarin adalah sari air laut yang

kaya dengan 80 jenis mineral," katanya.

Namun Endah merasa sedikit bimbang sekiranya pemasaran dalam talian akan

meningkatkan permintaan dari luar negara serta tentang logistik penghantarannya

kerana tempoh hayat tauhu hanyalah kurang 8 jam.

Sementara itu, Omah Kalyana pengeluar tas tangan dengan jenama ‘kal ya na’

begitu terkejut kerana berjaya menjual tiga buah tas tangan sebaik laman webnya

dilancarkan.

Beliau menghasilkan tas tangan melalui kombinasi material seperti batik dan

kulit ular sawa yang diperoleh dari hutan Indonesia sendiri.

"Saya juga boleh berkongsi di laman web bagaimana saya memperoleh sumber

kulit ular sawa ini. Ketika kemarau sumber agak susah tetapi ketika musim hujan

sumber akan diperoleh dengan mudah. Saya diberitahu ketika musim hujan ular

sawa keluar mencari makan dan mudah ditangkap," katanya.

-- BERNAMA

MAS THS NHZ

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  • MH370 passenger’s partner tells of strange email from sacked Fox officer The Malaysian Insider
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