MI SEGERA MALAYSIA MASUK PASARAN ARUS PERDANA NEW YORK

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NEW YORK, Jan 23 (Bernama) -- Tiga produk mi segera dari Malaysia merupakan

produk pertama dari tanah air yang berjaya menembusi pasaran arus perdana di

Amerika Syarikat.

Ketiga-tiga produk itu ialah Malaysian Lemongrass Noodles, Garlic Sesame

Noodle dan Shitake Mushroom Noodles, di bawah jenama Asian Meals, kini berada di

kesemua rangkaian farmasi dan kedai serbaneka Duane Reade di sekitar New York

dan New Jersey.

Semua produk itu adalah keluaran Care Food Industries Sdn Bhd, yang

beroperasi di Bandar Sri Damansara, Kuala Lumpur. Syarikat mempunyai pejabat

pemasaran dan jualan di Atlanta, Georgia.

Pesuruhjaya Kanan Perdagangan Perbadanan Pembangunan Perdagangan Luar

Malaysia (Matrade) yang berpejabat di New York, Muhd Shahrulmiza Zakaria

inisiatif "Malaysia Kitchen for the World" telah berganding bahu dengan Duane

Reade bagi melaksanakan promosi eksklusif mempamerkan produk makanan Malaysia di

cawangan kawasan metro New Yorknya.

Inisiatif "Malaysia Kitchen for the World" adalah inisiatif global kerajaan

Malaysia yang bermatlamat mendidik dan memberi maklumat kepada para pengguna

mengenai makanan, restoran, produk makanan Malaysia di seluruh dunia.

"Sebanyak 52 cawangan Duane Reade di Manhattan, Brooklyn dan New Jersey akan

menawarkan kupon bagi Asian Meals dan produk Malaysia yang boleh ditebus di

lokasi wilayah Duane Reade. Kupon itu tersedia semasa demonstrasi dan majlis

memberikan sampel produk Asian Meals di dalam cawangannya," katanya kepada

Bernama di pejabatnya di Manhattan.

Katanya acara demonstrasi dan pensampelan baru sahaja bermula Ahad lepas di

54 cawangan Duane Reade sekitar Manhattan, Brooklyn dan New Jersey, selama enam

hari dan pusingan kedua akan diadakan mulai bulan depan untuk tempoh lebih 20

hari.

Care Food, melalui laman webnya, berkata syarikat itu mempunyai pengalaman

lebih 20 tahun sebagai pakar masakan Asia, yang menggunakan ramuan semula jadi

yang terbaik.

Sementara itu, Duane Read, yang diasaskan sejak 50 tahun lepas, beribu

pejabat di bandar raya New York.

Jadual promosi dalam cawangan Duane Reade boleh juga diperoleh dari

www.malaysiakitchennyc.com atau facebook Malaysian Kitchen for the World.

– BERNAMA

NER AHM

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