Naza Group adds another feather to its cap

Automobiles Citroën has appointed the Naza Group as its exclusive distributor for the Malaysian market.

The deal has long been expected by the Malaysian motoring industry and goes into effect on Jan 1, 2013. A new subsidiary, Naza Euro Motor, has been set up to handle the Citroën business.

“This appointment is another milestone for the Naza Group. Citroën has a rich heritage in innovation and technology and we are proud to represent a brand with such history and prestige.

“We believe there is sufficient demand for the brand’s products in Malaysia and with the right strategy we are confident of realizing Citroën’s full potential in this market,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.

Citroen's model range shares mechanical parts with Peugeot so the tie-up with Naza makes sense for the French  …

“We will launch a 3S outlet in the Klang Valley by the end of February and have plans to launch new Citroën 3S centres in both the Northern and Southern regions in the coming months.

“We have also launched a dedicated call-centre for existing and new Citroën customers,” he added.

As other aspects of the new partnership come online, Naza Euro Motor will be introducing several new and exciting Citroën models to the Malaysian market while an official website will be launched in February. The number for the dedicated call-centre is 1-800-222-808.

The addition of the Citroën brand to Naza’s current portfolio makes a lot of commercial sense as the group also has a long standing partnership with sister brand Peugeot via their wholly owned subsidiary, Nasim Sdn. Bhd. To date, Nasim has launched a comprehensive Peugeot model range in Malaysia and is the regional producer for the 207 and 408 models; cars Peugeot sells in developing markets.

Comments on Yahoo pages are subject to our link to Comments Guidelines. You are responsible for any content that you post. Yahoo is not responsible or liable in any way for comments posted by its users. Yahoo does not in any way endorse or support comments made by its users.

  • ‘Huge’ Hindu, Buddhist statues against Islam, ex-judge says The Malay Mail Online
    ‘Huge’ Hindu, Buddhist statues against Islam, ex-judge says

    KUALA LUMPUR, April 16 — The “huge” statues at a Hindu temple in Batu Caves and Buddhist temple in Penang are an affront to Islam as the religion forbids idolatry, a retired Court of Appeals judge... …

  • Wreck hunter confident MH370 crash site found, says Aussie paper The Malaysian Insider
    Wreck hunter confident MH370 crash site found, says Aussie paper

    A wreck hunter is confident that the search teams had pinpointed the crash site of Malaysia Airlines flight MH370 and believes that the black boxes will be located soon, the Sydney Morning Herald (SMH) reports. David Mearns, director of Blue Water Recoveries told the ABC's 7.30 programme yesterday, he was confident that, because of their... …

  • One dead as S. Korea ferry with 476 passengers sinks AFP News
    One dead as S. Korea ferry with 476 passengers sinks

    South Korea's coastguard said Wednesday one person had been killed as it struggled to rescue 476 people -- mostly high school students -- aboard a ferry that ran aground and sank off the southern coast. "The ferry is almost completely submerged," Lee said, adding that a detachment of South Korean Navy SEALS were taking part in the rescue. Of the 450 passengers on board the ferry bound for the southern resort island of Jeju, 325 were students from a high school in Ansan, south of Seoul. The …