Naza Group adds another feather to its cap

Automobiles Citroën has appointed the Naza Group as its exclusive distributor for the Malaysian market.

The deal has long been expected by the Malaysian motoring industry and goes into effect on Jan 1, 2013. A new subsidiary, Naza Euro Motor, has been set up to handle the Citroën business.

“This appointment is another milestone for the Naza Group. Citroën has a rich heritage in innovation and technology and we are proud to represent a brand with such history and prestige.

“We believe there is sufficient demand for the brand’s products in Malaysia and with the right strategy we are confident of realizing Citroën’s full potential in this market,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.

Citroen's model range shares mechanical parts with Peugeot so the tie-up with Naza makes sense for the French  …

“We will launch a 3S outlet in the Klang Valley by the end of February and have plans to launch new Citroën 3S centres in both the Northern and Southern regions in the coming months.

“We have also launched a dedicated call-centre for existing and new Citroën customers,” he added.

As other aspects of the new partnership come online, Naza Euro Motor will be introducing several new and exciting Citroën models to the Malaysian market while an official website will be launched in February. The number for the dedicated call-centre is 1-800-222-808.

The addition of the Citroën brand to Naza’s current portfolio makes a lot of commercial sense as the group also has a long standing partnership with sister brand Peugeot via their wholly owned subsidiary, Nasim Sdn. Bhd. To date, Nasim has launched a comprehensive Peugeot model range in Malaysia and is the regional producer for the 207 and 408 models; cars Peugeot sells in developing markets.

Comments on Yahoo pages are subject to our link to Comments Guidelines. You are responsible for any content that you post. Yahoo is not responsible or liable in any way for comments posted by its users. Yahoo does not in any way endorse or support comments made by its users.

  • MH370 passenger’s partner tells of strange email from sacked Fox officer The Malaysian Insider
    MH370 passenger’s partner tells of strange email from sacked Fox officer

    The partner of an American passenger aboard the missing Malaysia Airlines flight MH370 has spoken about how a Fox executive who was recently sacked by the news station had contacted her offering to raise funds on her behalf. Sarah Bajc, whose partner Philip Wood is among the 239 people on board the missing plane, told the Sydney Morning Herald... …

  • The Poop on Pooping: 5 Misconceptions Explained

    Here is the truth behind five common misconceptions about defecating. Misconception No. 1: Daily pooping is normal, and optimal. …

  • Dr Ling’s son chose wine over woman, court hears The Malaysian Insider
    Dr Ling’s son chose wine over woman, court hears

    The son of former MCA president Tun Dr Ling Liong Sik today reached an out of court settlement with his ex-girlfriend in a breach of contract suit over seven properties registered under their joint names. Ling Hee Leong and businesswoman Teh Chee Yen agreed to settle out of court after he took the stand briefly and testified that he had chosen... …