Automobiles Citroën has appointed the Naza Group as its exclusive distributor for the Malaysian market.
The deal has long been expected by the Malaysian motoring industry and goes into effect on Jan 1, 2013. A new subsidiary, Naza Euro Motor, has been set up to handle the Citroën business.
“This appointment is another milestone for the Naza Group. Citroën has a rich heritage in innovation and technology and we are proud to represent a brand with such history and prestige.
“We believe there is sufficient demand for the brand’s products in Malaysia and with the right strategy we are confident of realizing Citroën’s full potential in this market,” said SM Nasarudin SM Nasimuddin, Joint Group Executive Chairman of the Naza Group of Companies.
“We will launch a 3S outlet in the Klang Valley by the end of February and have plans to launch new Citroën 3S centres in both the Northern and Southern regions in the coming months.
“We have also launched a dedicated call-centre for existing and new Citroën customers,” he added.
As other aspects of the new partnership come online, Naza Euro Motor will be introducing several new and exciting Citroën models to the Malaysian market while an official website will be launched in February. The number for the dedicated call-centre is 1-800-222-808.
The addition of the Citroën brand to Naza’s current portfolio makes a lot of commercial sense as the group also has a long standing partnership with sister brand Peugeot via their wholly owned subsidiary, Nasim Sdn. Bhd. To date, Nasim has launched a comprehensive Peugeot model range in Malaysia and is the regional producer for the 207 and 408 models; cars Peugeot sells in developing markets.