Opinion: #MyNYPD campaign is a huge failure, but would #MySAPS be worse?
The social media team at the New York Police Department probably had the best intentions when they suggested a #MyNYPD campaign.
The idea was to upload pictures of your encounters with cops in the Big Apple. They were probably picturing lovely snaps like this one:
Instead they got this:
And this:
And this:
And thousands more like this, as the New York tweeps sent images of police brutality viral:
It's a bit of an embarrassment for the NYPD, sure. But we can't help wondering what a #MySAPS campaign would look like.
Oh, right: