Three new Spanish-language networks to roll-out new channels in the US

  • Widow sues after insurance declines cancer cover after husband gets cancer
    Widow sues after insurance declines cancer cover after husband gets cancer

    GEORGE TOWN, April 25 ― A widow is suing an insurance firm here for RM2 million after it declined to pay out on her husband’s policy against cancer when he was diagnosed with the disease six months... …

  • In Malaysia visit, Obama revisits the ‘Asia pivot’
    In Malaysia visit, Obama revisits the ‘Asia pivot’

    As the excitement swells ahead of US President Barack Obama’s visit to Malaysia this weekend – if not on the closed-off streets of Kuala Lumpur then at least in the media – there’s also a burgeoning anxiety here inside the Washington beltway that the hope’n’change promised by the so-called “Asia pivot” may need some tempering during this... …

  • PR would have suffered serious losses in 2013 polls if hudud was major issue, says DAP
    PR would have suffered serious losses in 2013 polls if hudud was major issue, says DAP

    Pakatan Rakyat would have suffered devastating setbacks in Perak, Pahang, Negri Sembilan and Melacca if it had made hudud a major issue in last year’s general election, DAP advisor Lim Kit Siang said. The Gelang Patah MP (pic), who had earlier said hudud was never a vote-winner for PAS in previous elections, gave an illustration of how PR... …

  • Court acquits PKR rep, rules not a crime to assemble peacefully
    Court acquits PKR rep, rules not a crime to assemble peacefully

    The Court of Appeal today struck out the charge against Selangor's deputy speaker Nik Nazmi Nik Ahmad who was charged under the Peaceful Assembly Act for failing to give police a 10-day notice for a rally last year. A three-man bench led by judge Datuk Mohamad Ariff bin Md Yusof also ruled in a unanimous decision today that Section 9 (5) of... …

  • Assembly law cannot criminalise public gatherings, court rules
    Assembly law cannot criminalise public gatherings, court rules

    PUTRAJAYA, April 25 ― The Court of Appeal today unanimously ruled it unconstitutional to criminalise spontaneous public assemblies in breach of the 10-day notice required under the Peaceful... …

  • Albukhary International University withdraws decision to cease operations – Bernama
    Albukhary International University withdraws decision to cease operations – Bernama

    The Albukhary International University (AiU) in Alor Setar, Kedah has withdrawn its decision to cease operations. Second Education Minister Datuk Seri Idris Jusoh said the ministry was informed of the matter by the management of AiU through a letter Wednesday. "With that decision, the matter is no longer an issue," he told reporters... …

Univision, the top Spanish-language network and the fifth largest television network in the US, plans to launch three new cable channels in the next year in an effort to solidify its hold on the growing Latino market.

One channel will be devoted to telenovelas, another to sports including football games, and the third to news.

The Spanish-language soaps have won the network top ratings in primetime viewing, and the new channel will capitalize on the continued popularity. Univision will tap its Mexican programming partner, Grupo Televisa, which produces a library of popular telenovelas, to fill the proposed telenovela channel.

The New York-based communications giant will also unveil 500 hours of new original productions scheduled for primetime and late night, including more telenovelas.

The network boasts an 8 percent increase in year-over-year audience growth in the 18-49 demographic, over English-language US networks, ABC, CBS, NBC and Fox. This reflects the fast-growing segment of 50 million Latinos living in the US, 16 percent of the population, according to 2010 census data. From 2000 to 2010, the Hispanic population grew 43 percent.

Speaking to the power and growth of the Hispanic marketplace, Randy Falco, Univision's chief operating officer, told the Los Angeles Times. "We are actually at a tipping point where advertisers cannot ignore this market any longer."

Univision expects to collect $1.3 billion in advertising this coming season, more than twice what its rival, Miami-based Telemundo earns.

In addition to its two broadcast networks, Univision and TeleFutura, and cable channel Galavision, Univision's new cable channels also intend to establish another source of revenue from cable affiliate fees to reduce reliance on advertising.

RC

 

Follow @YahooMalaysia on LINE for daily news updates.

Comments on Yahoo pages are subject to our link to Comments Guidelines. You are responsible for any content that you post. Yahoo is not responsible or liable in any way for comments posted by its users. Yahoo does not in any way endorse or support comments made by its users.

  • MH370 passenger’s partner tells of strange email from sacked Fox officer The Malaysian Insider
    MH370 passenger’s partner tells of strange email from sacked Fox officer

    The partner of an American passenger aboard the missing Malaysia Airlines flight MH370 has spoken about how a Fox executive who was recently sacked by the news station had contacted her offering to raise funds on her behalf. Sarah Bajc, whose partner Philip Wood is among the 239 people on board the missing plane, told the Sydney Morning Herald... …

  • My last moments with Pa: Ramkarpal Singh The Malaysian Insider
    My last moments with Pa: Ramkarpal Singh

    A week after the tragic crash that took the lives of veteran lawyer and politician Karpal Singh and his personal aide, Michael Cornelius, his son Ramkarpal recounts the final hours with his father that fateful day. This is his story, as told to V. Anbalagan, assistant news editor. “My parents (Karpal and Gurmit) had gone to Pantai Hospital... …

  • In Disney's shadow, homeless families struggle Associated Press
    In Disney's shadow, homeless families struggle

    KISSIMMEE, Fla. (AP) — When they moved from Georgia to the theme park playground of central Florida four years ago, Anthony and Candice Johnson found work at a barbecue restaurant and a 7-Eleven. Their combined salaries nevertheless fell short of what they needed to rent an apartment, so the couple and their two children have instead been hopping among cheap motel rooms along U.S. 192. …