Volkswagen Malaysia announced on Monday 13th May that it is the “Official Car” of AXN’s latest original production, The Apprentice Asia, which premiers this May!
The Apprentice Asia's quest to identify the best talents is in line with Volkswagen’s own focus on the welfare and well-being of its employees, both in Germany and throughout the world, resulting in the company being a preferred employer.
In The Apprentice Asia, 12 candidates are picked from the cream of the crop across Asia. Representing seven countries across the region, they are ambitious, driven by their thirst for success and their common desire to work for Asia's aviation tycoon, Tony Fernandes.
The series is filmed in Singapore and Kuala Lumpur and also stars Tony's advisors - Chief Executive Officer of Tune Hotels Group, Mark Lankester, and Chief Executive Officer of Expedia Asia, Kathleen Tan. They play a vital role by being on the ground, observing each team as they undertake their tasks. Their opinions influence who Tony will fire at the end of each task.
“The Apprentice Asia gives us an opportunity to feature the character of our products for a fitting partnership that encourages competition. Our cars offer fun driving and a sense of competition through the use of technologies like TSI and DSG so, The Apprentice Asia is a right fit for the brand,” said Dr Zeno Kerschbaumer, Managing Director of Volkswagen Group Malaysia.
Volkswagen is providing four of its models – Beetle, Passat, Sharan and Touareg – to support and provide mobility for contestants and the show’s advisors throughout the 11 episodes.
“This partnership will also inspire and drive the show’s contestants to give their best in quality, innovation and leadership. Much like our business, we believe that a healthy competition will unearth talent and skills; and we are confident that our brand will contribute towards producing the next successful and potentially iconic entrepreneur in Asia. We are proud to extent this relationship to AXN,” he added.
The Apprentice Asia premieres on 22 May 2013 at 9.05pm on AXN across East Asia.