WWF, Sunway Pyramid pay tribute to pygmy elephants

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SUBANG: As MARCH is considered their "Green Month", Sunway Pyramid Shopping Mall will pay tribute to the 14 pygmy elephants that died in Sabah's Gunung Rara Forest Reserve during their "EleFUN Holiday -- A Pygmy Elephant Project in collaboration with WWFMalaysia", from March 16 to 31.

This activity, among others in March, will be in conjunction with Earth Hour on March 23, in which both parties will collaborate to stage a main event that day at Sunway Pyramid for the third consecutive year.

From 4.30pm, activities will be held at the main entrance, including competitions, workshops, quizzes, talks and a Green Parade accompanied by the Air Symphony Orchestra. The Earth Hour initiative began in Sydney, Australia when 2.2 million individuals and over 2,000 businesses switched off their lights for an hour to protest climate change.

By 2012, it had reached over 7,000 cities across 152 countries, and now, it is the world's largest campaign for the planet.

This year, it will take place on Saturday, March 23 from 8.30pm to 9.30pm. Also planned for the "Green Month" is the "Go Green With Leo and Friends" workshop, which aims to enlighten children between five to 12 years old on environmental issues. It will run for six sessions (March 22 to 24 and March 29 to 31) at the LG1 Pyramid Concourse. Registration will be open at LG1, Blue Concierge from Feb 22 till March 8.

WWF-Malaysia CEO Datuk Dr Dionysius Sharma urged Malaysians to take the Earth Hour initiative beyond the usual 60 minutes and demonstrate concern for climate change in everyday life.

"We hope they will adopt lifestyles that conserve and use energy effi ciently, and generally avoid wasteful consumption. Let's go beyond switching off the nonessential lights," he said during a press conference on the event at Sunway Pyramid.

"We hope everyone will join us by using public transport or car pooling. This year, we hope to share the green language via the universal language of music."

Five finalist bands from the Earth Hour 2013 Band Contest, held by WWF-Malaysia, Universal Music Malaysia and DiGi Telecommunications Sdn Bhd, will also be performing on March 23. The winning band will then perform just before established local act Kyoto Protocol closes the main event with their grand finale performance.

DiGi Telecommunications Sdn Bhd will also be donating RM1 to WWF-Malaysia's conservation work for every Earth Hour "Live Green" pledge and survey submitted by Malaysians. So far, 50,500 pledges, which can be found at wwf. org.my, have been signed.

"WWF-Malaysia is also advocating the incorporation of environmental education in Malaysia's education system, and lobbying the government on mainstreaming climate change mitigation and adaptation in national policies and development plans," Dionysius said.

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